With the hype WordPress created the last years, theme authors and developers have the opportunity to make more money than ever. As a WordPress author, here are some things that you can do to increase your sales…
- Create an upsale model through WordPress.org repository
Many authors and developers have their mind on Themeforest or other marketplaces. They often omit the revenue that they can bring from WordPress.org repository itself. If you submit a plugin or theme in WordPress.org, you have the option to upsale premium features of your theme or plugin. This means that if you find a niche that hasn’t been covered yet, you might be able to earn a decent amount by upselling your themes/plugins through WordPress.org itself. Woocommerce, Mailpoet and Yoast managed to promote their products or services through WordPress.org and probably earned more money than they would from Envato or any other marketplace.
2. Be social & setup a blog
Start contributing your knowledge or expertise in social media such as Twitter, FaceBook and Stumble Upon. Your customers are on famous FaceBook Groups, so you should be there too. Don’t be too pushy and self promotional though.
3. Leverage the power of other marketplaces
Getting your theme listed on Themeforest might not be the easiest thing to do. Search for alternatives such as Mojo Marketplace, Mojo Themes or Creative market. If possible, submit your themes there. Although these marketplaces aren’t as popular as Themeforest, you’ll see some decent sales, provided that you update your theme often.
4. Affiliate Marketing
Affiliate marketing might be the holy grail of your business. I don’t know why, but many theme authors consider it a scam method. Don’t forget that Envato & Mojo Marketplace bring customers through affiliate marketing. It’s also one of the safest methods to promote your product, as you pay your affiliates, when they bring you sales.
Affiliatewp is a great platform to use along with Easy Digital Downloads and start earning money from your affiliate sales, but you might find the management difficult. Affiliate agencies such as Share A Sale offer complete management and they have a better affiliate platform. Of course the cost is higher and you have to pay commissions with each sale, but they offer better tools and credibility than you would. Affiliates feel safer there, so I suggest that you use an external platform.
5. Paid Posts
In the past you might tried to contact various WordPress related blogs and asked them to promote your product. Probably you never got an answer and the reason probably is because you didn’t invest in paid posts. Usually most of these blogs have paid review services or listing services. If you want your theme to be featured in a list such as best WordPress restaurant themes of 2015, you’ll probably need to pay $80 – $150 per theme listing, but I guarantee you that if you submit it in the right blogs, your themes could go viral in no time.
6. Paid Advertisement
Selling themes & plugins is the same as selling any other virtual product or service. Setup a Google Adwords and FaceBook campaign, but don’t try to target general terms such as premium WordPress themes or WordPress Themes. If you sell business themes, try laser targeted terms such as best business themes, best wordpress business themes, wordpress business themes etc.
When targeting prospects through FaceBook, try to target interests related to WordPress or your competitors. This way your ads will be displayed on the right people. If you’re starting your campaign now, try to target less than 10.000 users. This way you’ll probably target more prospects related to your business.