A Complete Beginner’s Guide For Domain Name Choosing, Registration & Precautions That You Must Have In Mind
The domain name is the network address of the website (etc http://www.wpattack.com). Generally, people type this address to get into a website and it contains the combination of letters or numbers that can be up to 63 characters. Have in mind that there are several generic TLD (Top-level domain) extensions such as the .com, .net, .org, .biz and .us, etc. Apart from the above mentioned extensions, there are other groups of TLD extensions such as the local ones, but these are the most popular and recognized ones.
So, if your target market is Google.com, you should take one of these extensions. If your target audience is a local market, such as Greece, France, Italy, uk etc, then you should choose a local domain extension, such as .gr, .fr, .it, .co.uk.
How to Choose a Good Domain Name?
When creating a website, it is imperative that you choose a good domain as it will affect the overall performance of your intended business or work. Therefore, I have provided a five-step process for choosing the best domain. Take a look at the process below:
- Choose A Short Domain – The first step would be to choose a short Domain Name Ideally, the domain has to be less than 15 characters, because this helps the people to remember the domain name and thus, it will decrease the possibility of typing it wrong. For instance, ‘WPAttack.com’ will be easier to remember than ‘seo-internet-marketing-and-wordpress.com’.
- Brandable Domains – In general, choosing a one or two words domain, can make your domain name more memorable and brandable. For example, the domain name KetchupThemes.com looks more memorable and brandable than KetchupWordPressThemes.com. This happens because three words+ domains look inferior to their “two keywords” brothers. This isn’t an iron rule that should be followed, as there are cases where three words domains are memorable and brandable as well.
- Easy To Spell – This is an important factor. Again, there are many cases where many brands use domain names which are hard to spell or remember. Flickr is an example to be avoided. Choose a name that is very easy to spell as it will help the visitors to type it correctly, plus they’ll remember if when they want to visit your site again. Finally, domains which are hard to spell decrease the credibility of the site.
- Niche Related This step one of the most important, as you will be tasked with choosing a name that is inconsistent with the business that will do. Remember that if you fail to pick a name that doesn’t reflect your business or work, then your website might lose reliability. So, don’t go for random names rather think carefully about the name that will not only represent your business, but also will improve the trust of the visitors as well. Ofcourse there are many exceptions for this rule. Take a look at Godaddy for example…
- Domain Extension As mentioned in the beginning of this guide, the domain extension plays an important role depending on your target audience. The TLD is a crucial part no matter which aspect you look at. For example users in Greece will remember easier a .gr domain, Google.gr will consider it more relevant etc.
How to Register a Domain Name?
After you have chosen an awesome domain name, you will be required to register it in order to launch your website. Before registering a domain name, you will have to follow these steps.
- Initially, you have to confirm the selected domain name by searching it an a domain registar. This can be accomplished through domain registry companies such as the godaddy.com, namecheap.com or dotster.com. Godaddy is considered the biggest domain register company in this field.
- If the preferred domain name is available, then you will be required to pay a certain amount for claiming the right or ownership of that domain name. The payment can be processed through either a PayPal account, credit, prepaid or debit card account. Have in mind that depending on the TLD, the price will vary.
- Before paying for your desired domain name, another issue that must be addressed is the length of the registration period. Most of the domain registrars offer registration for at least one year and after that period of time; you can renew it for pre-specified fee.
- Following the payment procedure, you will also need a web hosting package in order to make your website. Some domain registrars usually have premium, basic or free web hosting services, but you might want to choose dedicated WordPress hosting services, such as WP Engine.
Considerable Precautions that You Must take while Buying a Domain Name
The Domain Name is considered the most precious and valuable asset of a website and therefore getting the right domain with no previous history of fraudulence or unethical activities is an important element. So, when you buy a domain name, you should be careful and take precautionary measures to avoid any counterfeit. Here are some of the precautions that you must take while buying a domain name.
- Domain Name Front Running & Unscrupulous Practices: Domain name front running is a trap to track the users search actions by registrars. When a user searches about a specific and non-existing domain name, then it is swiftly snapped up by the registrars before the user tries to buy it. Ultimately, your unable to buy that unique domain name. Now, the registrar can sell this domain name to other people at an increased price.
- Domain Brokers: Unfortunately, because of the high demand on .com TLDs, usually you have to buy a domain from a domain broker or through an auction market such as auctions.godaddy.com. Always negotiate before buying a domain name. Usually most domain brokers sell a domain name for a lower price than the one that they mention.
- Don’t Post YourDomainName.com Related Questions in Public Forums: While buying a domain name, you should refrain from using public forums or groups for getting feedback about the domain name’s price and other issues such as the reliability or previous history. If you share it, then there is a chance that someone else will buy your domain name before you take an attempt. Besides, you might be misguided by some dishonest members, which will hinder you in order for them to buy the desired domain name.
- Check for Copyright Violence: Before buying any domain name, you should check for any copyrighted name. If any of the domain names contain any copyrighted names such as “WordPress”, you should avoid buying them because in the future you could face legal sanction over the ownership. Be extremely careful about this issue.
- Investigate Domain History: Before you buy a domain name, you have to check for the history of a domain name. Archive.org gives you instances of your domain’s history. An old, once used domain name might have a good backlink profile which could help you rank better on Google. On the other hand, if the domain is penalized, you could have a hard time to restore it to its previous state. Check if the previous owner used the domain in a legit way or not.
- Buy Domain Names from a Certified Re-seller: For your hard earned cash, you should be thinking of a shrewd and fruitful investment while buying a domain name. You should always buy the domain name from a certified re-seller so gather enough information about him from review sites.
Although there are many risk associated problems with domain buying, if you take the above precautions, you’ll be able to buy the perfect domain name. After you do that, you have to choose the proper web hosting provider. Check the next part if you want to have a basic overview of what web hosting is and the things that you should consider before buying a web hosting package.