Generating high quality and potentially profitable sales leads is quite a demanding challenge, but any layman person should be able pull it off, albeit, with some minimal guidance. There are so many varied facets that must be fully addressed before you start attracting new sales leads to your website or for your products. Here are the top ten charms and ways to get you started on these quest.
Refine & Polish The SEO Strategy
SEO is a remarkably broad, vast realm of utmost importance to the site’s performance. Armed with a perfectly spot-on SEO strategy, generating new sales leads becomes a sure walk in the park. For your SEO efforts to bear fruits:-
- Make sure to choose relevant keywords and KW phrases. Use alt attributes on images, meta tags, and meta descriptions. Observe the headings hierarchy rule (H1-H6). Be on the lookout for the Google Updates.
- Create a robots.txt file, make sitemap, for better indexing by the search engines, and make sure you submit the website to Google, Yahoo and on the other popular search engines.
- Avoid keyword stuffing and stick to the recommended keyword density. Be on the constant lookout for dead-end links, manipulative links and links redirecting from/to pornography sites.
- Insist on producing superior quality content. Uniquely compelling and genuinely intriguing content are the corner stone of SEO. All content must be 100% devoid of spelling mistakes, typos and poor quality grammar. Regularly updated content is also a huge plus if we want to attract and retain new customers and clients alike.
Social media is without a doubt one profound charm that works like magic when it comes to generating new leads for free. Twitter is of particular interest to us as it packs a powerful punch in linking you to a whole new world out there. Recently, Twitter launched a new platform titled Twitter branding and it is our understanding that the tool ought to really make a splashing impact towards transforming your product, your website into a house-hold brand name in no time. Facebook, Piniterest, Linkedin and the other social media outlets are equally as beneficial to your course.
Set Up A Blog
Invite guest bloggers and earn quality natural backlinks and new sales leads. Strive towards populating the blogs with content that strictly adheres to the rules and the guidelines as outlined on the first point of this article, and watch as new leads begin flooding your site in droves.
Publish A Newsletter
It is prudent to periodically send newsletters to your subscribers via Email. Whether free or paid-for, newsletters are an excellent tool for generating leads online without spending money.
Make short but concise videos and post them on Youtube.com, on Vimeo and elsewhere. Remember to include the keyword tags noted on your website meta-description alongside the engaging videos for improved target-audience outreach prospects.
Capture and hook the potential leads by offering freebies and rewards to them. For instance encourage them and laud their loyalty by thanking them personally on your social media posts or simply send them a birthday card, or a season’s greetings card.
Visual aids to complement the site’s worded-content facilitate in fully capturing the attention of readers. Infographics like Pie charts and bar graphs are highly recommended as they are both much easier to read and interpret.
Build A Strong Brand Name
Focus on one particular subject or genre only and stand a much better chance of capturing a specific target audience. Concentrate on a narrow scope of keywords and keywords phrases and benefit from landing yourself loyal leads-customers-and avoid being a jack of-all-trades, at all costs. Aim to become a leading authority figure in your preferred realm.
Use Webinars & Networking Events
Webinars work like charms when it comes to connecting with people in your particular field. It’s quite easy to generate leads quickly and most importantly for free, by attending the online webinars. If you prefer to go the other route and attend real-live networking events, the same excellent results are surely bound to come by.
Understand Your Competitors
Keenly study your competitors. There are various tools like SEMRush for doing just that, try them today, if you aren’t using competitive keyword research analysis tools and get ahead. Mimic their social media strategies and reach out and try partnering with them, if possible. Utilize their strong points and shell away your weaknesses using the information gathered and you are guaranteed to generate new leads online without spending money.